Jay Soileau grew up in Sulphur, a little town in Southwest Louisiana. He faced many challenges early in life as he was surrounded by drugs, alcohol, poverty, and dysfunction.

Raised mostly by his grandparents, Jay found himself hanging with an older crowd, which ultimately led him down a dark path during his adolescent years. Jay began using and selling drugs before he was a teenager, and by age 16, he had already accumulated 3 felony drug charges and was sentenced juvenile life, which was reduced to incarceration until he was 18.

Jay had many ups and downs thereafter. After several years living a life free from drugs and alcohol, Jay fell into a deep prescription drug addiction which caused him to go bankrupt and nearly took his life.

He eventually dug his way out of the grip of addiction, started a business in the middle of bankruptcy, and continues to overcome what seem to be insurmountable challenges.

Jay has leveraged his past to develop a winning mindset and gets fulfillment from helping others overcome their demons to live the life of their dreams.